Everyone is getting on the energy band wagon and Wrigley is no different. Wrigley introduced it’s latest product recently, caffeinated chewing gum. Alert Energy Caffeine Gum has about as much caffeine as a half cup of coffee per piece.
Wrigley’s has decided to cease production, sales and marketing of their energy gum after multiple meetings with the Food and Drug Administration. The FDA raised concerns about the safety of the gum for children and adolescents. Wrigley aimed marketing towards adults 25 and older but we all know kids will get their hands the caffeinated gum.
Wrigley released this statement ”When Wrigley launched Alert Energy Caffeine Gum, we took great strides to ensure that the product was formulated, distributed and marketed in a safe and responsible way to consumers 25 years old and over. After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation’s food supply. There is a need for changes in the regulatory framework to better guide the consumers and the industry about the appropriate level and use of caffeinated products.”

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